There’s a fine line between arrogance and confidence. Arrogance perpetuates a perception of superiority, self-importance and entitlement. Confidence on the other hand reinforces a feeling of trust, reliability, and consistency of performance from a person or organization. At Laser Precision, we prescribe to the latter.

We know we are very competent at what we do when it comes to designing, manufacturing and delivering metal parts. We also know it’s our job to lace up our boots, and earn our keep, every single day while continuing to deliver world class performance to all of our customers. A problem we found was that our branding did not properly reflect our true level of experience and the scope of our expertise to the public. That’s why have we opted for a complete brand makeover. Customers and employees who log onto our completely re-designed website will now see brighter, easy-to-read pages topped by a fresh, contemporary logo. This new look better reflects that our infrastructure, range of capabilities and processing systems are second to none.

New Visuals and Content

Our old logo has evolved into a new dynamic version, with highlights and folds to represent our laser and metalworking capabilities. A centered crosshair design element represents the measure of precision we put into every operation and part that leaves our facility.

Not only has the overall visual look and feel changed, we’ve added new content to the website that highlight services, such as powder coating and machining, that previously were not well represented. Every page has been re-written to present each service and technical data in a more clear and concise manner.

The Reasons Behind the Move

This up scaled branding will help us better convey our story to those who may have been misled about our depth of services by the old “job shop” or “laser house” format. A strong social media presence will bring engaging, relevant and timely content to our followers, educating them on new products, services, as well as other hot industry topics. By seamlessly coordinating everything outward facing to customer and potential customers, we will better reflect the seamless culture we’ve already established internally.

We anticipate the new branding will also give our entire staff an enhanced feeling of ownership, pride and an even stronger sense of professionalism. It should also prove very appealing for potential employees looking to start a career in fabrication or seeking additional responsibilities in a new organization.

The Next Step in Continuous Improvement

Over the years, we have fine-tuned every aspect of our shop, invested in equipment to handle every fabrication and machining need, and hired and trained the finest team members. The result is an operation that handles large quantities of heavy sheet metal and delivers perfect parts to our customers on time at a reasonable cost. Now, with this re-branding, we present a face to the public that is equally impressive and yet another reason to be proud of our company.